Bimmer Lifestyle Rewards
More than maintenance. A membership that rewards your loyalty with every visit. Start earning from day one.
How It Works
Three simple steps to start earning.
Earn Points
Every dollar you spend on services earns you loyalty points. The more you service, the faster you climb.
Unlock Tiers
As your points accumulate, you automatically advance through Bronze, Silver, Gold, and VIP Diamond tiers.
Redeem Rewards
Use your points toward future services. Each point is worth $50 in service credit, plus tier-specific perks.
Rewards at a Glance
Every visit earns. Every tier unlocks more.
Reward Tiers
Four levels of membership, each unlocking greater benefits. Every customer starts at Bronze.
Every customer starts at Bronze — earning 1 pt / $1,000 spent with $50 redeemable per point.
Silver
Elevated care for dedicated owners
Earning Rate
1.25 pts / $1,000 spent
- All Bronze benefits
- Free diagnostic assessment
- Enhanced 1.25× earning rate
- Seasonal inspection reminders
Gold
Premium treatment you deserve
Earning Rate
1.5 pts / $1,000 spent
- All Silver benefits
- Free diagnostic assessment
- 3% discount on all services
- Premium 1.5× earning rate
VIP Diamond
The ultimate Bimmer experience
Earning Rate
2.0 pts / $1,000 spent
- All Gold benefits
- 3% discount on all services
- Vehicle recovery assistance
- VIP 2.0× maximum earning rate
- VIP priority lane
Ready to Join?
Your first service starts earning points automatically. No signup needed \u2014 just bring your BMW.